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Everything You Need to Know About the CCPA & CPRA

 

What is CCPA

The California Consumer Privacy Act (CCPA) is a state statute intended to enhance California residents' privacy rights. Although CCPA was enforced on July 1, 2020, organizations are still struggling to comply with the legislation.

 

CPRA Adds More Complexity to CCPA

Adding an additional layer of complexity, California voters recently approved Proposition 24, establishing the new California Privacy Rights Act (CPRA), the most comprehensive consumer data privacy law in the United States. Commonly referred to as the CCPA 2.0, the law amends the CCPA and is known to be one of the more stringent data protection laws in the U.S.

Recent amendments to the CCPA and the upcoming CPRA deadline prove that compliance regulations are a moving target. Does your organization have the right tools and processes in place to keep up?

 

Everything You Need to Know About the CCPA/CPRA

In order to achieve and maintain compliance, the first step is understanding what the CCPA and CPRA updates entail. We’ve got you covered.

Download our whitepaper to learn:

  • CCPAs basics — what companies it applies to (hint: it applies to more than just California-based companies)
  • What the CPRA updates mean to your business
  • What kind of information CCPA protects
  • What types of businesses need to comply
  • Best practices and procedures to become CCPA & CPRA compliant

 

The True Cost of Noncompliance

Businesses that violate CCPA could face significant financial and reputational consequences. Several large brands have already been fined and sued for not adhering to the regulations -- don’t let your organization be next.

With Ground Labs, organizations can quickly and effectively meet a range of compliance obligations, while helping find where sensitive data resides -- ultimately bolstering customer, employee and shareholder protection.

 

Unlock Compliance Today

In Ground Labs’ complimentary whitepaper, “How Businesses Can Meet CCPA Compliance Requirements,” you'll find everything you need to know to understand CCPA, including the impact of recent CPRA updates, and unlock compliance through a simple first step -- data discovery. Download the complimentary resource to learn more today!