Data breaches are on the rise. In 2020, there was a 141% increase in compromised records compared to 2019. At the same time, consumers are increasingly demanding privacy and control over their own data. And as a result, many governments have adopted new data protection regulations — and businesses are feeling the pressure.
New consumer research conducted by Ground Labs uncovers a disconnect between what consumers know, what they want, and what businesses are providing. Our team surveyed 1,000 U.S. respondents of all ages and genders through the Google Surveys Publisher Network during the months of August and September 2021. For the full findings, download our infographic: “The Data Disconnect: Protecting Personal Information to Inspire Customer Trust.”
The first step in achieving proactive compliance and maintaining customer trust is to develop a baseline understanding of what data your organization has and where it resides. This is a process known as data discovery. Keep your customer data safe by implementing data discovery, the foundation of any successful data protection program.